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Clarifying the mission and vision statements enables a company to identify and analyze its fundamental purpose and intentions. The first step of the marketing process is determining the organization's current state and its goals. Clarify the mission, vision and objectives Here are the six steps of the marketing process: 1. The marketing process is a step-by-step guideline for an organization's marketing efforts. Related: Ultimate Guide to Strategic Planning 6 marketing process steps Monitor and adjust the marketing plan as necessary Identify the target market and determine its wants and needsĭevelop products and services to meet those wants and needs Set sales, marketing and revenue objectives and goals Identify the need it fills in the marketplace

Following the process allows a business to: What is a marketing process?Ī marketing process is a strategic plan to help a company set and meet its financial goals. In this article, we explain the marketing process, review its six steps and discuss why this process is important for businesses to implement. If you work in marketing, sales or a related field, you may benefit from learning about the marketing process and how it can guide your organization’s entire marketing strategy. A comprehensible marketing plan enables the business to determine the best tactics for maximum profitability and find opportunities for analysis and improvement. A company's success at selling a product or service often depends on its marketing process.